The Art of Business: Work Your Art by Jen Cushman

There’s a rampant stereotype that creatives make poor business people. The archetype of the starving artist is so entrenched in our culture; it’s one of the most popular recurring themes in literature and filmmaking. It may be romantic to watch a movie about a tortured, sensitive creative, but it’s not so pleasant to see in real life. It’s also a cop-out. It’s easier to perpetuate this myth than it is to do the hard work it takes to create a successful photography-based business. 

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Getting It Printed

Printing is one of the few industries in which the customers take an active part in the manufacturing. The success of printing jobs depends on the printing buyer as much as the printer. In this book, you learn how to participate in the unique cooperative workflow of the graphic arts. You discover the technical and business requirements needed to make printing's blend of art, craft and industry work for you.