Something to Talk About: 4 Strategies for Generating Referrals, by Peleg Top
7/26/2011
Your marketing toolbox probably includes your blog, e-newsletters, social media, face-to-face networking—all the usual suspects. But to really grow your business, developing a steady stream of qualified, intentional referrals should be the tool at the top of the box. Of all your marketing initiatives, generating referrals takes the least amount of time, costs almost nothing and yields the greatest results.

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