The Designer’s Guide to Marketing and Pricing: How to Win Clients and What to Charge
The Designer's Guide to Marketing and Pricing answers all of the common
questions asked by creatives every day. This nuts and bolts guide to
running a creative services business teaches you how to create a smart
marketing plan--along with small actionable steps to take to reach your
financial goals. From learning which marketing tools are most effective
and how to use them to discovering how to establish contact with
potential clients, this book is the must-have guide for navigating the
murky waters of the design business.
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