Leveraging Social Media as a Creative, by EC (Lisa) Stewart
10/13/2010

The landscape of traditional marketing is rapidly changing, and traditional publishing is eroding due to the flood of social media (SM) and new, online competition. Small business owners are embracing this change and establishing a presence in the growing world of online business. And the savvy creative entrepreneur knows to go and grow where their customers are and they're discovering that social media platforms are very low-cost way to establish a meaningful dialog with customers.

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