Secrets to Social Media Success for Artists: Twitter, Facebook and YouTube, by Lori McNee

Social media offers large-scale reach for little cost other than your time. The successes you reap from social media will directly depend upon the amount of time you are willing to devote to this free marketing medium. There has never been another era in business when an individual could reach out to hundreds or even thousands of customers in one day. Social marketing eliminates the middleman and provides artists with the unique opportunity to have a direct relationship with their customers.

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