Sell More Photography in 2012, by Lori McNee
Most likely if you are reading this article right now, you are
interested in selling more photographs in 2012. There is no magic
bullet or quick way to success; however, photographers who are open to
new ideas and have a willingness to adapt to the ever-changing
marketplace will have a head start over their peers and competitors. It
is time for you to take charge of your photography career.
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Secrets to Social Media Success for Photographers: Twitter, Facebook and YouTube, by Lori McNee
By now, most photographers probably use social media in one form or another. On a daily basis I meet creatives with a natural liking for social media and its networking capabilities. However, many of these talented individuals still do not understand how to harness the power of social media to their advantage.
Social media offers large-scale reach for little cost other than your time. The successes you reap from social media will directly depend upon the amount of time you are willing to devote to this free marketing medium. There has never been another era in business when an individual could reach out to hundreds or even thousands of customers in one day. Social marketing eliminates the middleman and provides photographers with the unique opportunity to have a direct relationship with their customers.
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Breaking Away: Exploring New Niches, by Vik Orenstein
There are any number of reasons photographers leave one area of
specialty for another, or add a new specialty to their existing one.
The realities of their market may cause them to steer their careers
away from the type of images they feel passionate about, and so they
come back to their desired subjects and styles later in their lives.
They may love the subject matter/images they get to create but dislike
the particular industry or marketplace in which they are forced to
compete. Their market, interests or the economy might change and force
them into new areas. They may lose the physical stamina required for
location work and turn to studio photography. They may crave a new
creative outlet and new challenges.
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Breaking Out: Bringing New Life to an Old Business, by Vik Orenstein
Congratulations! Your photography business has survived the treacherous
start-up stage. You’ve learned how to weather the cash flow roller
coaster, you know how to win and keep clients and you’ve been
profitable for several years—more so than you had dared to hope! You’re
out of the woods, right? Or is there a little voice in the back of your
head whispering, “Famous last words”?
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Something to Talk About: 4 Strategies for Generating Referrals, by Peleg Top
Your marketing toolbox probably includes your blog, e-newsletters,
social media, face-to-face networking—all the usual suspects. But to
really grow your business, developing a steady stream of qualified,
intentional referrals should be the tool at the top of the box. Of all
your marketing initiatives, generating referrals takes the least amount
of time, costs almost nothing and yields the greatest results.
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Managing Your Clients: Two Skills That Will Put You Back in the Driver's Seat in Your Client Relationships, by Ilise Benun
You run your own freelance business so you can make a living doing
something you love with people who won’t make your life miserable.
Right?
Even if that’s not your current reality, it could be—if you decide
to be the boss. That means taking charge of the way you run your
business, rather than letting your clients boss you around. Isn’t the
customer always right? To an extent.
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Finding Your Niche by Vik Orenstein
"Here's another paradox, in a field fraught with
paradoxes," says wedding/portrait photographer Bob Dale. "You should
start out shooting everything. You should be a generalist. That's how you
learn. But then you have to narrow it down. The market demands that you choose
a specialty."
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How to Start Selling Your Work
Are the photographs you make of the same quality
as those you see published in magazines and newspapers? If the answer is yes,
you may be able to sell your photos.
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Running Your Business
Photography is an art that requires a host of skills,
some which can be learned and some which are innate. To make money from your
photography, the one skill you can't do without is business savvy. Thankfully,
this skill can be learned.
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Making the Most of Fine Art & Craft Shows, by Paul Grecian
For photographer whose primary interest is in selling
works for people's homes or offices, fine art and craft shows offer many
opportunities. There are many things to consider, however, if shows are to
become a serious and profitable endeavor for a photographer. A successful show
requires a strong body of work, a professional display, and a photographer with
a proper state of mind and people skills. A lot can be learned about what makes
for a successful show by visiting good shows. Then, unobtrusively watching the
way experienced photographers work at shows, you may get a sense of what needs
to be in place before you participate in your own first show.
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