Adapt and Sell More Art in 2012, by Lori McNee
Most likely if you are reading this article right now, you are
interested in selling more art in 2012. There is no magic bullet or
quick way to success; however, artists who are open to new ideas and
have a willingness to adapt to the ever-changing marketplace will have a
head start over their peers and competitors. It is time for you to take
charge of your art career.
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Secrets to Social Media Success for Artists: Twitter, Facebook and YouTube, by Lori McNee
Social media offers large-scale reach for little cost other than your
time. The successes you reap from social media will directly depend
upon the amount of time you are willing to devote to this free marketing
medium. There has never been another era in business when an individual
could reach out to hundreds or even thousands of customers in one day.
Social marketing eliminates the middleman and provides artists with the
unique opportunity to have a direct relationship with their customers.
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Pocket-Sized Promotion: Perfectly Portable Solutions, by Maggie Price
If you’re like many artists, you have a portfolio and other resources
such as a website at the ready for the promotion of your work. But what
do you do when someone says, “I’d like to see your work,” and you don’t
have your bulky portfolio or a computer handy? The answer could be
tucked neatly inside your pocket or purse. Learn how some artists are
capitalizing on low-cost, portable solutions that make sharing your work
a breeze.
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Need an Online Presence Fast? We'll Show You How to Build an Art Blog in an Hour, by Grace Dobush and Tim Langlitz
You can spend lots of money and time on building a fancy, valuable and
effective website. But let’s assume you’re not Jeff Koons, with a huge
bank account and assistants galore. Maybe you need a website but have no
programming skills or cash to spend on it. It’s totally possible to
build a professional, quality website for very little money—we’ll even
bet you that you can get one started in under an hour.
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Selling Art the Way Your Customer Buys, by Karen Leland
Successful artists know that to sell their work they must adjust
to the ways individual customers buy. In my work as a marketing
consultant for creative professionals, I’ve observed four core customer
styles you’re likely to encounter as you negotiate your way through
gallery shows, art festivals and even online sales. The small shifts you
make in your presentation to accommodate your customers’ styles can
help you land bigger, better and easier sales.
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Workshops 101: Tips From Today's Top Instructors, by Jessica Canterbury
Painting workshops aren’t inexpensive—a two-day session will cost about
$175 to $200, and a weeklong workshop typically starts in the $500
range, not including food and lodging—but they’re an investment in your
fine art future. To really get your money’s worth, it only makes sense
to prepare as much as possible. We asked four popular watercolor
workshop instructors—Mary Alice Braukman, Eric Wiegardt, Birgit O’Connor
and Ratindra Das—for their take on how students should enter into a
session. According to them, a little pre-planning goes a long way.
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Handling Problems the Creative Way, by Holly DeWolf
No matter what you do in your career, there will be many bumps along the
way. Call them hiccups or Hindenburgs. Either way, these disruptions
can leave many of us scrambling for a solution. Don’t panic. You are not
alone. No one is handed a magic wand for all the little disruptions
that can come with this business. Time to get problem solving fast!
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Creativity in Practice, by Peleg Top
Creative business owners get into the profession because they love
design. We all come to this work from the creative side. And many of us,
whether we’ve been in the industry for less than a year or more than a
decade, at last come to a sighing admission: “I’m not really good at the
business stuff.” It’s the design we love, not the numbers and the
administration and the marketing. We wanted to do creative work and then
discovered that the business stuff is unavoidable. But business work is creative work, and can be just as fun,
exciting and fulfilling. You can approach the business work in the same
way, using the same set of talents and insights you use on the creative
side.
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Something to Talk About: 4 Strategies for Generating Referrals, by Peleg Top
Your marketing toolbox probably includes your blog, e-newsletters,
social media, face-to-face networking—all the usual suspects. But to
really grow your business, developing a steady stream of qualified,
intentional referrals should be the tool at the top of the box. Of all
your marketing initiatives, generating referrals takes the least amount
of time, costs almost nothing and yields the greatest results.
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Managing Your Clients: Two Skills That Will Put You Back in the Driver's Seat in Your Client Relationships, by Ilise Benun
You run your own freelance business so you can make a living doing
something you love with people who won’t make your life miserable.
Right?
Even if that’s not your current reality, it could be—if you decide
to be the boss. That means taking charge of the way you run your
business, rather than letting your clients boss you around. Isn’t the
customer always right? To an extent.
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