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From the Editor (2016 Edition, Art & Design)

Love it or hate it, dealing with money is a key component of running a successful creative business. While your passion for creating is why you became an artist or designer, competently handling your income and outgo allows you to keep doing what you love. 

If handling money isn’t your strength, we’re here to help. This edition of Artist’s & Graphic Designer’s Marketincludes articles on selling without begging, obtaining micro funding for your business, beginning a Kickstarter campaign, and options for accepting payment from your clients.

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How to Use Artist's Market Online (2016 Edition, Art & Design)
If you’re using this site for the first time, you might not know quite how to start using it. Your first impulse might be to do a few searches and quickly make a mailing list, submitting to everyone with hopes that someone might like your work. Resist that urge. First you have to narrow down the names on this site to those who need your particular art, design or photography style. That’s what this site is all about. We provide the names and addresses of art buyers along with plenty of marketing tips. You provide the hard work, creativity, and patience necessary to hang in there until work starts coming your way. READ MORE

How to Stay on Track and Get Paid (2016 edition)
As you launch your artistic career, be aware that you are actually starting a small business. It is crucial that you keep track of the details, or your business will not last very long. The most important rule of all is to find a system to keep your business organized and stick with it. READ MORE

Copyright Basics (2016 edition)
As creator of your artwork, you have certain inherent rights over your work and can control how each one of your works is used until you sell your rights to someone else. The legal term for these rights is called copyright. Technically, any original artwork you produce is automatically copyrighted as soon as you put it in tangible form. READ MORE

Promoting Your Work (2016 edition)
So, you’re ready to launch your freelance art or gallery career. How do you let people know about your talent? One way is by introducing yourself to them by sending promotional samples. Samples are your most important sales tool, so put a lot of thought into what you send. Your ultimate success depends largely on the impression they make. READ MORE

Art of Business: Work Your Art by Jen Cushman
There’s a rampant stereotype that artists make poor business people. The archetype of the starving artist is so entrenched in our culture; it’s one of the most popular recurring themes in literature and filmmaking. It may be romantic to watch a movie about a tortured, sensitive artist, but it’s not so pleasant to see in real life. It’s also a cop-out. It’s easier to perpetuate this myth than it is to do the hard work it takes to create a successful art-based business.  READ MORE

The Social Life: Working the Network by Grace Dobush
The business of handmade has changed immensely in the last decade. Along with the amazing e-commerce options available, it’s easier than ever for makers to reach their audiences. A well-crafted social media presence has the potential to reach customers around the world and blow up your sales. But using social media for sales or networking is quite different from personal pursuits. Not fluent in Facebook, trending on Twitter, or #instafamous on Instagram yet where your business is concerned? With these do’s and don’ts, you can be. READ MORE

Selling Without Begging by David C. Baker (Art & Design)
The problem is clear: You need more business. Not because you aren’t busy, but because then you could be choosier about which clients you work with. But if there’s one thing firm owners and entrepreneurs hate, it has to be selling themselves to prospects. Selling feels uncomfortable, needy, and it also seems like something we probably shouldn’t have to do, right? If our work is great, shouldn’t it sell itself?  READ MORE

Micro Funding for Macro Dreams by Sean J. Miller (Art & Design)
As more artists look for ways to turn their passions into profit, they’re also looking for viable ways to finance their dreams. Today, getting a business loan or seed money to launch something like a small artisan jewelry company isn’t as difficult as it used to be, thanks to a growing cultural shift toward appreciation of local and small over global and corporate. That appreciation isn’t just happening among consumers, but among lenders and investors as well. READ MORE

Kick Start Your Dream: Turn Your Goal of Publishing a Book Into Reality by Deborah Secor

A few years ago, you may never have even heard of the term crowdfunding; now the word seems almost ubiquitous. The concept of crowdfunding is quite simple: 

crowd of people fund your project. And, when executed thoughtfully, it can work. In a truly democratic manner, online-fundraising websites provide the means for an entrepreneur to engage with people from all over the world. Open to all kinds of ventures, this approach to financing especially may appeal to a creative mind-set. However, like any innovative endeavor, success comes only with careful thought and planning, and an investment of time, rather than a seat-of-the-pants approach.

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